AUArts Animation
This animation was created to promote Alberta University of the Arts Continuing Education’s 2D & 3D animation courses. The campaign had an impressive engagement rate and was so successful that it continued to run for AUArts brand awareness and recruitment.
The campaign recorded over 1 million views on YouTube and over 2 million views in the programatic ad campaign. There were over 23,000 conversions, a video completion rate of 72% (4.8x the industry standard), and .74 clickthrough rate (3.7x the industry standard). This was the media buyer’s top performing campaign in 2022.
What we did:
• Concept & design
• Illustration
Animation: Studio Dialog
AUArts Grad Show & Convocation
A variety of print and digital collateral for Alberta University of the Arts’ 2022 Convocation Ceremony and Graduation Show.
What we did:
• Concept
• Design
• Illustration
AUArts Recruitment Campaign
A bold campaign created for student recruitment.
What we did:
• Concept & design
• Posters / print ads
• Digital campaign
AUArts Viewbook
This viewbook was created for the Alberta University of the Arts to attract prospective students who are seeking an exceptional creative education. The viewbook conveys AUArts' unique culture and emphasizes AUArts' reputation as a leading arts institute. The design direction is about a creative journey. It’s a visual travel guide into the AUArts’ world, where prospective students can create their story, choose their adventure and find their place in the world.
What we did:
• Concept & design
Copy: Lisa Wong
